Buttfie for Dummies
BUTTFIE VS CANCER
It’s the latest colorectal cancer awareness campaign aimed to the social media, launched by the Juliastrong Foundation, in collaboration with the Colon Cancer Coalition of Puerto Rico and the Puerto Rican Association of Gastroenterology.
WHAT IS A BUTTFIE?
IT’S LIKE A SELFIE, BUT OF YOUR BUTT!
The campaign, conceptualized by Young & Rubicam Puerto Rico,
encourages the general public to change their profile picture to a Buttfie, along with a message motivating others to do the same and create awareness on colon cancer prevention.
BUTTFIE VS. CANCER, designed be a humorous and fun campaign, is supported by local as well as international celebrities like Roselyn Sánchez, Michael Cudlitz, Suzette Bacó, Alice Eve, Jessica Más, Silverio Pérez, Melina León, Cordelia González, among many others!